THE EDIT
SELFRIDGES GETS READY TO BE WORN AGAIN WITH A SEASON OF SECONDHAND AND CIRCULAR SHOPPING
Worn Again is a season of secondhand shopping, swapping, repairing, upcycling and trading with ‘Reselfridges’ products and services.
20 April 2023. Selfridges’ ambition is that 45% of transactions will come from circular products and services by 2030 through Reselfridges, its Resale, Rental, Repair, Refill and Recycle ecosystem. As we imagine what the near future of shopping will look like, Selfridges hosts ‘Worn Again’, an invitation to customers to explore Reselfridges at scale, with the most buzz-worthy retail experiences taking place from April to August this year.
Launching on the 20th April, ‘Worn Again’ is a season dedicated to ideas, collaborations and events brought to life through Reselfridges. Instead of typical offerings of “newness”, the creative scheme explores different ways to keep products in circulation for longer. Worn Again will dial up the pleasure, reciprocity and fun of shopping, as well as the desirability of secondhand and circular products.
We were commissioned to build a number of custom retail display units for the entire collection. We cleaned and processed 1 tonne of filthy plastic into displays that Dior bags can sit on. Using different techniques to create distinct and unique patterns to showcase each area.
