PAM Puma Bioverse Launch

A collaboration between two iconic global brands, Puma and Perks & Mini (aka PAM)

For the launch of the PAM PUMA collection they imagined a world of creativity, evolution, and change-making. They blur the lines between urban sportswear and experimental design, between technology and ecology, between nature and culture. The BIO/VERSE is a commitment to daily exploration.

It was that commitment that Are You Mad got involved for the event, which was held at the Kings Cross contemporary store 18Montrose, using our machines we recycled plastic waste right in front of people and turned it into gifts for them to take home. Showing the recycling process in real life, from incense holders to coasters the plastic we collected for the event matched the colourways of the clothing range and was made with a minimum of 20% recycled material.

The BIO/VERSE uniquely commits to real-world environmental impact through a partnership with DEEP. Through the DEEP BioDATA Platform, the project supports the installation of biodiversity monitoring technology in one of the world’s last remaining wild places – the Jurua River region of the Western Brazilian Amazon.