CARNABY IN COLOUR
Carnaby’s summer installation, in collaboration with Are You Mad
The partnering showcases a vibrant display of three hand/heart-shaped arches suspended above Carnaby Street and Newburgh Street, bringing a burst of colour to the city, whilst simultaneously launching the “Carnaby in Colour” campaign. Celebrating art, sustainability, and community.
What makes this installation truly spectacular is its commitment to recycling, as it was crafted using 684 kg of recycled plastic waste from local shops and restaurants. Are You Mad’s innovative approach to recycling showcases the transformative power of creativity in addressing environmental challenges. Led by Shaftesbury Capital, this project exemplifies the spirit of collaboration and the shared vision of building a greener future.
James Suckling, Co-Founder of Are You Mad, says “We are proud to be a part of this project in such an iconic destination. We are grateful to work with Shaftesbury Capital to highlight the work we do for people and the planet. We hope the installation can encourage people to come to our space on nearby Berwick Street and continue to recycle single-use plastic.”
